Good Strategy Bad Strategy : The Difference and Why it Matters did three great things for me :
- I understood why most of what passes for strategy is indeed a steaming pile of shit (or what the author dubs somewhat more nicely “bad strategy”)
- I learned how interesting strategy becomes once you strip the B-school jargon
- Most importantly, the book made me think about my business and life in new ways. It sent my mind looking for new angles on familiar situations.
If you want to become smarter about your business, I highly recommend this book.
What follows are my highlights from the book. Emphasis in bold is from me. My personal notes appear in italics.